Sustainable destination Slovenia is a small country in Central Europe bordering with Italy, Austria, Hungary and Croatia and making it easily accessible to travel to. The country covers an area of 20,273 square kilometres and has a population of 2.084 million. In addition to Slovenian, most inhabitants speak also English; while the Slovenian currency is Euro.
Known for its mountains, ski resorts, lakes but also for its green forests and local fine wine, it a great getaway choice where visitors can swim in the sea in the morning and climb mountains in the afternoon. Between the Slovenian treasures figure the Bled lake, the Postojna cave, the UNESCO Nature and Culture World Heritage Site, Skocjan caves, Piran and the salt pans, the capital, Ljubljana and many other green attractions.
As international tourism grows more and more, the Slovenian Tourism Board has taken a number of measures to align the marketing strategies with the impact of tourism flows. The Green Scheme of Slovenian Tourism, researches and monitoring activities, create the basis for minimizing the negative impacts. Such measures include the careful selection of target groups and markets, before and after season marketing activities, the complete absence of high season campaigns, the promotion of the less crowded tourist areas and the development of Slovenia Unique Experiences and tourist products, available throughout the year and with special attention to culture, well-being, gastronomy and nature. With the help of smart solutions and modern technology, the Slovenian Tourism board is seeking to steer tourist flows towards a sustainable development and an effective management of the destination.
Slovenia won the Sustainable Top 100 Destinations Awards at ITB Berlin in 2018 and now again in 2020, for the Best of Europe category, along with all the Green Destinations of Slovenia. The capital city, Ljubljana, also won the Best of Cities Award in 2019.